CONCEPT International offers services far beyond a Value Added Distributor (VAD):

We consider ourselves as:

  1. Brand Creator: get supplier’s brand name famous in Central Europe
  2. Marketing Booster: create innovative marketing campaigns, aligning with customer demand
  3. Sales Conductor: tightly walk our resellers and system integrators through tenders and projects until the deal is closed
  4. Passionate Distributor: stocking, assembling, testing, packing, fast delivery, support and service

Typically, we represent manufacturers and brands from China and USA over here in Germany, Austria and Switzerland. These are for instance:

  • DT Research
  • FutureLED
  • FuturePAD
  • Signage-Pilot

Our Customers include distributors, system integrators and resellers from all over Europe. They often develop individual industry solutions based on hardware from us. We bear full responsibility in this role. For this purpose, ready-to-use devices are delivered to minimize the roll-out effort of our customers.

Our Organization and administration Services:

  • On-site check of suppliers and manufacturers
  • Ensuring compliance with all mandatory import laws:
    • CE certification,
    • Review of audit logs
    • Battery Law
    • Packaging Act
    • Electronic waste law: disposal of the same amount as import
  • Annual recertification of ISO9001, with ongoing updating of the interfaces to customers and – more importantly – to suppliers

Our Marketing Services:

  • Increasing brand awareness through appropriate online and offline advertising measures
  • Press work in the areas of print, special interest, online
  • Social media campaigns, finely tuned to the target group and development of appropriate campaign magnets
  • Organization of trade fairs, including stand design, addressing target groups, events
  • Roadshows & events to present the brand and products, possibly in conjunction with other, complementary manufacturers

Our Sales Services:

  • Active indirect product sales via our network of distributors and system integrators (approx. 3000 system integrators)
  • Project management together with system integrators to ensure product placement
  • Development of qualified reseller networks
  • Assistance with tenders from system integrators

What we understand as Value Added Distribution:

  • Storage of demo devices and approx. 1-3 monthly turn-over
  • fast and competent repair & support
  • Warranty extensions to 3, 4 and 5 years
  • Insurance against vandalism, theft and damage
  • Offering “Product as a Service” (leasing)


CONCEPT International acts especially in the areas of health care, industry & trade, service & maintenance, banks & insurances, retail and education. Our product portfolio includes:

  • Micro-PCs and PC modules for digital signage, vehicle installation and industrial applications
  • Medical-PCs for carts for use in hospitals, nursing stations and doctors’ surgeries
  • Rugged tablet PCs for out-of-office use in service, production, maintenance, hospitals and home care
  • Rugged handheld PCs for hospitals, restaurants, delivery services, logistics and ticket sales
  • Panel PCs and bonded touchscreens for industry, retail, point of sale and for kiosk manufacturers
  • Android POS systems for gastronomy, retail and hotel industry
  • LED video walls for control rooms, sales areas and outdoor facades
  • AirServer Connect for screen mirroring in schools, universities and conference rooms

Are you interested in learning more about how to successfully offer YOUR products to the German speaking market with all its challenges? Then please don’t hesitate to contact us! We are always open to new partnerships.

CONCEPT International was founded in 2004 by Managing Director Mike Finckh and is based in the center of Munich.

Supplier identification

CONCEPT International GmbH
Zweibrückenstr. 5-7
80331 München

Phone: +49 (89) 961 60 85-0
Fax: +49 (89) 961 60 85-85

Managing Director: Michael Finckh
HRB 151754 München, VAT ID: DE234430907, WEEE: 32953801, D-U-N-S No. 333159999

Here you can find our terms and conditions.

Our company directs its offer to corporate customers. If an end customer has purchased a product from us, we are willing to participate in a dispute resolution procedure at a consumer arbitration board. The European Commission provides a platform for online dispute resolution (OS), which can be found at Consumers can use this platform for the settlement of their disputes.